Role: UX Design Lead
Date: Nov 2023 – Feb 2024
Category: Web | Platform
Tencent Video Creator Platform is an online platform open to video creators and professional organizations, providing full-process creation service.
As the lead UX designer, I initiated and led a project to optimize the overall experience of creators. I was responsible for UX&UI design strategy and work, the entire project delivery and cross-team collaboration.
Designed multi-end products in forms of Web, APP and Wechat Mini Program, involving 20+ product features.
User satisfaction scores increased to 4.41, and the Weekly Active high-quality Creators grew by 25%.
Builded and maintained the design guidelines and UI kit of the platform, doubling the average design efficiency.
Project Background
Tencent Video has been exploring the video ecosystem business since 2021, and has continuously developed and refined its technology-driven video entertainment ecosystem in recent years. Creators provide content for the ecosystem, promoting its prosperous development.
User Research
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