Second Story

A secondhand shopping service which tells the story of where the clothes go after owners give them away to see their impact.

  • Role UX Researcher | Service Designer | UI Designer | Visual Designer
  • Date Jul, 2015
  • Type Service Design | workshop project
  • Teammates Samuel Anderson, Misaki Iwai

“Second Story” is a service which helps sellers know where their clothes go after they give them away to know their impact, meanwhile helps consumers have an idea where their secondhand clothes come from. Second Story brings the history of clothes into the shopping experience.

Ethnographic Interview

By interviewing employees and customers of stores in Copenhagen about donating clothes, we tried to find out how people feel about giving away their clothes and what they want in return.


Service Blueprint


Final Design